SE Acquires Sharapova

20-year old tennis superstar Maria Sharapova is now Sony Ericsson’s first international endorser! The beautiful Russian smasher has signed a 4-year contract with Sony Ericsson. The contract requires Sharapova to endorse Sony Ericsson mobile phones, and mobile phone accessories, as well as give her opinions on the designs. The deal with Sony Ericsson will surely increase the already numerous off-court engagements of Sharapova, who has been on the spotlight for quite a number of occasions. The most memorable would be her romantic involvement with Latino superstar, Enrique Iglesias.It is worth mentioning that she previously had a deal with Motorola and even owned a Motorola M1000 with customized cell phone case studded with diamonds. The said phone was auctioned by Yahoo! Japan at the price of $7,500. Maybe with this deal, we will see more of Sharapova endorsing cell phone cases, cell phone antennas, cell phone covers, and the like.

As for tennis, good luck to her! 

Posted by , filed under Sony Ericson. Date: January 15, 2008, 11:14 am |

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